{"product_id":"tequila-a-natural-and-cultural-history-ana-g-valenzuela-zapata-gary-paul-nabhan","title":"¡Tequila! A Natural and Cultural History (Ana G. Valenzuela-Zapata, Gary Paul Nabhan)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe array of bottles is impressive,\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e their contents finely tuned to varied tastes. But they all share the same roots in Mesoamerica's natural bounty and human culture.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe drink is tequila—more properly, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003emescal de tequila,\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e the first mescal to be codified and recognized by its geographic origin and the only one known internationally by that name. In \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e¡Tequila! A Natural and Cultural History,\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Ana G. Valenzuela-Zapata, the leading agronomist in Mexico's tequila industry, and Gary Paul Nabhan, one of America's most respected ethnobotanists, plumb the myth of tequila as they introduce the natural history, economics, and cultural significance of the plants cultivated for its production.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eValenzuela-Zapata and Nabhan take you into the agave fields of Mexico to convey their passion for the century plant and its popular by-product. They\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e trace tequila's progress from its modest beginnings to one of the world's favored spirits, tell how innovations from cross-cultural exchanges made fortunes for Cuervo and other distillers, and explain how the meteoric rise in tequila prices is due to an epidemic—one they predicted would occur—linked to the industry's cultivation of just one type of agave.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe tequila industry today markets more than four hundred distinct products through a variety of strategies that heighten the liquor's mystique, and this book will educate readers about the grades of tequila, from blanco to añejo, and marks of distinction for connoisseurs who pay up to two thousand dollars for a bottle. \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e¡Tequila! A Natural and Cultural History\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e will feed anyone's passion for the gift of the blue agave as it heightens their appreciation for its rich heritage.\u003c\/span\u003e","brand":"Ingram","offers":[{"title":"Default Title","offer_id":43242019487815,"sku":"som1789733683283","price":11.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/9142\/0487\/files\/tequila-a-natural-and-cultural-history-ana-g-valenzuela-zapata-gary-paul-nabhan_1.jpg?v=1789733687","url":"https:\/\/linenbreezefit.shop\/products\/tequila-a-natural-and-cultural-history-ana-g-valenzuela-zapata-gary-paul-nabhan","provider":"My Store","version":"1.0","type":"link"}